One facet of successful sales in knowing your buyer. Home sales is no different. Where your home is located is only one part of the equation. Who would be the best fit for it is the other.
One think you need to do is figure out who would be interested in your home. Take stock of it: how big is it, how much land, how many beds and baths. What is the neighborhood like?
Just looking around at your neighborhood will help give you an idea. Thinking outside the box will help too.
So let’s look at a few “for instance” situations. Your home is a single family home. It has 3 bedrooms and 2 full baths. It’s in a neighborhood where there are couples and small, young families and there is a school up the block. So who do you market your home to?
Newlyweds and young families, of course! But, don’t forget that there are also older “empty nesters” who are downsizing, but still need space for those future visits from kids and grandkids.
Your home is a large one with 5 bedrooms and 3.5 baths, large rooms and a large lot. It’s in a neighborhood with larger families of all ages. The schools in the area are top notch.
Who do you market to? Families who are upsizing, for sure.
Your home is small and in a city. You have 2 bedrooms and 1.5 baths and a very small yard. There is a lot of shopping and entertainment nearby. Work is walking distance away. So who would be the best buyer for your home? Well, start with singles. These days people aren’t waiting to marry to buy a home. But, newly marrieds are also a good fit too.
It’s not hard to do. If you aren’t sure, ask your Realtor. They specialize in this stuff, you know! Not only will they know who is the best fit for your home, but they may just know people interested. So call your Realtor and enlist their help.